Sample answer to this job interview question

The Media Marketing Co-ordinator reports to the Marketing Director. Her role is to co-ordinate all media advertising, particularly print, radio, and television. The Co-ordinator works with Media agencies to profile advertising opportunities, then, working within a strict budget, she organizes cross-media advertising campaigns. An important aspect of the role is to disseminate the customer response to the adverts in order to measure its success and thus improve future campaigns.

At my last job in ABC & Co I worked closely with several different media agencies, including some that specialized in new media platforms such as the Internet. I also gained invaluable experience as a member of the team that established ABC & Co as a national brand by launching ABC DooDaa nationwide. I feel that I can bring this expertise to the Media Marketing Co-ordinator role and help XYZ Corp achieve it's goal of doubling it's customer base every year for the next three years.

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